Racing Grey F56 JCW GP 0370 - Chilli Red Mirror Caps, Custom OHC Alcantara Steering Wheel, Motech Performance By PiperCross Panel Filter, Custom GP Steering Wheel Spoke, Custom GP Stitched Carbon Side Scuttles, JCW Pro Mats, RSI C6 Carbonfibre Scoop, JCW Pro Stitched Carbon Boot Handle
Ice Blue R55 Clubvan - JCW Shiftlight, JCW Carbon Fibe Handbrake, JCW Carbon Fibre Dash, JCW Steering Wheel, Recaro JCW Sportster CS, CoolerWorx ShortShifter, BC Racing Coilovers, JCW Brembo 4pots, HEL Braided Lines, JCW Front Bumper, MINI Challenge Splitter, White Rota Blitz
Red S, but a more Arial font IMO
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Feet were made to fit car pedals. If we were meant to walk, we'd have pogo sticks for legs
Red S looks like we are S centred website which we aren't. If it was white just like the rest, that would be better... Simple is better with a logo
I'd also go with white S because it stands out.
When we start to embroider T // polo shirts etc the background colour can be whatever colour the shirt comes in with the white highlight, no need for the black background. In my case, dark green polo shirt with white embroidery, would match The Beast. Rob could have black embroidery on a red T shirt to go with Nasher, or red on black, if that makes sense. The costs would be the same as it is still only one colour being embroidered on a standard shirt.
Lots of good points here. On reflection I have to agree with Craig and Malcolm - Re. being not just 'S' oriented and using a white 'S' for clarity.
Combining BOTH their views and picking up on Mon's point Re. using a 'non-serif' typeface like Arial - also better for clarity and gives a 'cleaner' more up-to-date look.
However, I'd maybe move the 'S thing' on a bit and suggest that as we're trying to promote an 'ALL MINI' image where all variants are welcome, we should drop the 'stylised' S and just use the same typeface for the whole line. If we have an 'S' which looks like the badging, it's going to 'suggest' an 'S' bias whatever colour it is.
Last edited by ELFMAN; 10th October 2013 at 08:51 AM.
2008 R56 COOPER S, Pepper White, Black Roof, 'John Cooper' Signature Side and Bonnet Stripes, JCW 'Stage 1' Tuning Kit, Forge Intercooler, Milltek Downpipe & Sports Cat, ALTA Induction, Chris Knox/DNA Remap, JCW/Brembo Brakes, Limited Slip Diff, JCW Suspension and Front Strut Brace, 17" Crown Spokes with Non-Runflat 205/45x17 Michelin Pilot Super Sport tyres, JCW/Recaro leather Seats, JCW Sideskirts, Chili Pack, Front Spotlights. Still got my old Hendrix Badge blu-tacked to the dash!
If no red S, then a saltire inside the O would be smart
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Feet were made to fit car pedals. If we were meant to walk, we'd have pogo sticks for legs