3-D

[Stewart]

Have to agree with Gizmo on this. A-Towers has to reinvest to bring the punters back and I just think the cinemas need to give us a new experience…I’ve not been to the cinema since the Last LOTR Movie and only went to the cinema to see it as I wanted to see it close to its release and on a Big screen for the Massive Battles and Sound effects.

I think the Cinema is a more fun experience but I’m older and still see it as a treat from my time going as a kid. But the Kids are getting that wide screen on the wall of the Houses. I know many Kids that have never been to the Cinema as they now have 50� screen in there living rooms. I was talking the other day and a friend took her two boys to see that Ice age 3D and the kids loved it but all she could say was that after the tickets £21 and the McDonalds and sweets see was over £35.

[Gemma B]

Loved the 3-D action at the panto (Aladdin) in Edinburgh last year , but not seen anything in the cinema with 3-D.

[Forbes]

Saw My Bloody Valentine in 3-D when it was out and thought it was awful, mainly due to the acting. If they get good films in 3-D in terms of acting and story line it will work, but from that and what I have heard about the other 3-D film that was out a while ago the films let it down.

I know that as the film companys improve the films in 3-D it will get better but at the moment I wouldn't go see another 3-D film

[Scottie]

I would pay the extra to see a movie in 3-d if it was a movie worth seeing in
3-d but I don't go to the movies much so the added cost wouldn't bother me.

I guess it all just depends on the pricing structure if it was £2 on every ticket whether it was a adult, children or OAP ticket yeh thats something to think over. Maybe there are bundle deals and it's £2 on top of that. As you can tell I have no real idea what the ticket structure/price is for cinemas. I would think though there is a body that stipulates what a cinema can and can not charge just like there is in Milk (other than promotions) so I don't see the problem with the extra charge.

[AndyP & Lenore]

Then we'll have to agree to disagree, i merely used Alton Towers as an example, they invested in new equipment and didn't increase the entrance fee.

More folks coming through the turnstyles would have the same effect as increasing the entrance fee

Cinema's work on a very different business model though. Alton towers doesn't have to pay a license for their attractions of anything from 50% to 70% of their gate money to the licence owner. I'm not saying it's all profit, at the end of the day they are business and their product has costs involved, but they don't have a huge distributor commanding the majority of the take.

A.

[AndyP & Lenore]

I would pay the extra to see a movie in 3-d if it was a movie worth seeing in
3-d but I don't go to the movies much so the added cost wouldn't bother me.

I guess it all just depends on the pricing structure if it was £2 on every ticket whether it was a adult, children or OAP ticket yeh thats something to think over. Maybe there are bundle deals and it's £2 on top of that. As you can tell I have no real idea what the ticket structure/price is for cinemas. I would think though there is a body that stipulates what a cinema can and can not charge just like there is in Milk (other than promotions) so I don't see the problem with the extra charge.

That's not the case Fi. Cinema admission charges are a matter for each business to set and are generally influenced by the local market.

But, the £2 uplift is not universally applied. What we've seen is that if cinemas charge £2 for adults, it's £1.20 ish for the kids - that sort of variance.

A.