I am very sad so please don't scold me for being so stupid.
Was cleaning over my windows with a screen wipe and wiped over the pillars at the same time. Yes I know it was very stupid, the light I was in I had no realisation of the damage I was doing, that must be seriously soft plastic. I've totally spoiled my C pillars in particular, with swirled scratches all over them.
Can I do anything about it?