+1
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Red S, but a more Arial font IMO
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Red S looks like we are S centred website which we aren't. If it was white just like the rest, that would be better... Simple is better with a logo
I'd also go with white S because it stands out.
When we start to embroider T // polo shirts etc the background colour can be whatever colour the shirt comes in with the white highlight, no need for the black background. In my case, dark green polo shirt with white embroidery, would match The Beast. Rob could have black embroidery on a red T shirt to go with Nasher, or red on black, if that makes sense. The costs would be the same as it is still only one colour being embroidered on a standard shirt.
Lots of good points here. On reflection I have to agree with Craig and Malcolm - Re. being not just 'S' oriented and using a white 'S' for clarity.
Combining BOTH their views and picking up on Mon's point Re. using a 'non-serif' typeface like Arial - also better for clarity and gives a 'cleaner' more up-to-date look.
However, I'd maybe move the 'S thing' on a bit and suggest that as we're trying to promote an 'ALL MINI' image where all variants are welcome, we should drop the 'stylised' S and just use the same typeface for the whole line. If we have an 'S' which looks like the badging, it's going to 'suggest' an 'S' bias whatever colour it is.
If no red S, then a saltire inside the O would be smart
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I don't know if this helps matters:
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